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Scandalous Hair Care Debuts in UK

Brand may launch in U.S. next year.

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By: TOM BRANNA

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Celebrity hairstylist James Brown is expanding his offerings in the competitive UK retail hair care scene with the launch of Scandalous, a 12-SKU hair care line in Boots. Tentative plans call for a U.S. launch next year. The Scandalous collection includes products such as Rock Chick Wave Spray, Fabulously Flirty Dry Shampoo and Flaunt It Firm Hold Hairspray. Products are priced on par with Brown’s original line and range from 4.99 pounds, or $8.16 at current exchange, for a 250ml. can of hair...

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